Submitted by Brand identity and package design expert Jenna Smith/ Editor in chief of Packagedesign.com
Vapour Organic Beauty differentiates itself from the market through its performance and benefits, but that does not mean there isn’t something to say about its approach to brand and package design. Sometimes simplicity, minimalism, and functionality are the best package execution and in this case, they are.
The pearlescent blue color and unpretentious san serif font stand out in the category and the straightforward approach to structure places the consumer’s attention on the product, really allowing the advantages to speak for themselves. Almost all the products come in a sleek stick format for maximum portability allowing ease of use for today’s on-the-go consumer to apply with precision.
Additionally, the packaging adheres to responsible practices by maximizing the use of renewable packaging materials, using materials that can be and are recyclable, and by using renewable energy, all which are packaging practices at the forefront of shoppers’ minds.
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