As you all know, I have been talking to bloggers, publishers, and public relations agents alike to find out about what really happens in the world of blogging. Recently, I had a chance to chat with the Adina Zilberman, the founder and editor-in-chief of KraseyBeauty.com. In her own words, Adina is a “sassy New York- based beauty blogger obsessed with everything beauty and fashion.” Here’s what she had to say about being a blogger, the responsibilities that come with it, and the FTC ruling.
Q. What made you want to become a blogger?
Adina: Living in NYC, I have come to realize that I ultimately have access to anything and everything the beauty world has to offer. Wanting to bring all of my experiences to those all around the world, I set out to create my own platform where I can share my passion and borderline obsession with all things beauty.
Q. How long have you been blogging?
Adina: Officially, since February 4th, 2009. Unofficially, I was the roving reporter for Specktra Beauty News one year prior.
Q. What is the best thing about being a blogger?
Adina: Sharing my ideas, inspiration, and obsession of all things beauty with my readers.
Q. What about the worst?
Adina: There is honestly nothing I can say that I don’t like about it.
Q. What is your ‘routine’ for researching and testing products?
Adina: As with everything I do, I throw 200% of my time, efforts, and energy into blogging. Upon receiving a product, I will have a good look at the product along with its accompanying info, and decide how to best go about showcasing it. All products are then photographed, swatched (when applicable), and tested for any given time frame. For example, skincare and haircare go through a 2-4 week trial period, while cosmetics generally have a 1-7 day test run. Once I have a good idea of how the product works, I will come up with the post’s concept, and at the point the writing will begin.
Q. Will this routine change now that the FTC’s Blogging Rules are in effect?
Adina: No, I will still continue to do things the way I have always been doing them. The only difference is that my reviews will now have a disclaimer added to the end of them.
Q. How do you feel about this ruling? Do you think it’s a necessary measure?
Adina: I have mixed feelings in general. I can see the necessity of keeping bloggers honest, though I don’t appreciate the fact that bloggers specifically seem to be the ones being targeted. I feel like these regulations should apply to print media and magazines as well.
Q. What do you think the overall effect of this ruling on blogging will be?
Adina: I think it will increase reader’s confidence in bloggers, and ultimately weed out serious bloggers vs those more interested in “swag”.
Q. Where do you see your site going from here? Will there be any new features for us to look forward to?
Adina: Honestly, I only hope for Krasey Beauty to become bigger and better. I hope to increase the number of posts steadily, and hopefully increase the number of visitors to my site worldwide. I am contemplating a couple of regular features too, such as ‘Krasey in Love’ (my favorite products of the week), and perhaps some fun weekly questions/quizzes.
Stay tuned for more interviews – and as always, feel free to send your questions to productpasha@gmail.com.
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Thank you so much for that wonderful feature! Cannot wait to read what others have to say!
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PPasha Reply:
December 8th, 2009 at 10:28 pm
Thank you! We need to do more of this!
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