As you all know, I have been talking to bloggers, publishers, and public relations agents alike to find out what really happens in the world of blogging. Recently, I had a chance to chat with Brittany Thomas, the brains behind Clumps of Mascara. Clumps’ motto says it all: “Because everybody ain’t there yet.”
Q. What made you want to become a blogger?
Brittany: I’ve been keeping journals and diaries for years so for me to have something similar online just made sense!
Q. How long have you been blogging?
Brittany: Since I was 14. I had a blog on this website called BOLT.com.
Q. What is the best thing about being a blogger?
Brittany: The people I’ve met. I am so blessed to have come across so many wonderful people online.
Q. What about the worst?
Brittany: It’s like a job and very rarely do I take a break. And then when I do, I feel guilty. HA!
Q. What is your ‘routine’ for researching and testing products?
Brittany: It takes time. I never judge a product of off a 1-test experience. My research is thorough and when I test products, I try to keep an open mind. Just because it isn’t amazing for me does not mean it won’t work well for someone else.
Q. Will this routine change now that the FTC’s Blogging Rules are in effect?
Brittany: For me, it won’t. The only thing that has changed is the look of my posts. I include the little disclaimer message at the bottom.
Q. How do you feel about this ruling? Do you think it’s a necessary measure?
Brittany: It bothered me at first. It seemed unnecessary and ridiculous for this ruling to ONLY be applied to bloggers. While I abide now, I still don’t understand its purpose. How is my bragging about how awesome a mascara is (that I got for free) any different from those commercials showing ladies wearing obviously fake lashes and displaying the newest mascara? Hmmm….
Q. What do you think the overall effect of this ruling on blogging will be?
Brittany: I suppose only time will tell. So far we haven’t seen anything.
Q. Where do you see your site going from here? Will there be any new features for us to look forward to?
Brittany: Clumps of Mascara has recently become Clumps of Mascara, LLC and we plan to reach beyond blogging in non-profit ventures, events and writing for other publications. Stay tuned!
Stay tuned for more interviews – and as always, feel free to send your questions to productpasha@gmail.com.
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