One of the things that make Jo Malone the company it is today is their reliance on vitamin E as one of their most beloved ingredients.  The Vitamin E Skincare Collection launched 20 years ago with the Vitamin E Gel.  Hand-mixed in small batches and sold only to those in-the-know, this gel quickly became a favorite.  20 years later the collection has grown to include Lip Conditioner, Nourishing Hand Treatment and Body Treatment Scrub.  And now the collection is growing yet again: please welcome the Vitamin E Body Balm.

You’ll immediately notice that this is no ordinary cream: the shea and cocoa butter make it thicker and heavier than your average lotions.  Rich, soothing and hydrating, this body balm is a super concentrated and helps keep your skin conditioned all day long.

It also smells incredible: sweet, a bit floral, subtle.  In other words, a great scent that is subtle enough to not interfere with your favorite perfume – that is, if you’re not paring it with your favorite Jo Malone fragrance e.

Vitamin E Body Balm is available for $75.00 at Jo Malone boutiques, select department stores, and at www.jomalone.com.

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