Do you dare to bare it all in 2012? If so, MAKE UP FOR EVER is hosting its first ever open casting call to find the model for their next Unretouched ad campaign, which will not be digitally retouched or enhanced in any way. Up for it? Just create your own picture-perfect make up look and submit it for consideration via their microsite, www.hd.makeupforeverusa.com.
The open casting call runs from January 2nd through February 1st, 2012. All finalists’ photos will be featured in on the MAKEUPFOREVERUSA Facebook page and the winner will be announced on Facebook on February 9th, 2012, and then flown to New York City for her professional photo shoot. The lucky winner will star in an advertisement that highlights MAKE UP FOR EVER’S new HD Complexion Starter Kit ($79 at www.sephora.com), which features four of MAKE UP FOR EVER’S most coveted products, such as HD Microperfecting Primer, HD Invisible Cover Foundation, HD Microfinish Powder and a Kabuki Brush.
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